Indexing is the process used by search engines to discover, crawl, and store information on web pages. It's also a way of telling Google how often a page should be crawled and how fresh your content is. If you want more visitors, then you need to make sure that the search engine spiders can find your website easily and it must be up-to-date with great content.
How to Get Your Website Indexed by Google: A step-by-step SEO process which
takes you from Googling how to get your website indexed, to getting it indexed
by the end of this blog.
As there are a lot of technical terms in
this post, let's get started by defining a few key terms:
- Indexing –
the process of adding web pages to the Google index (database)
- Crawling –
browsing the internet for new content by following hyperlinks
- Googlebot/web spider – Google's program that follows links on
the web to discover new content
Google is the most popular
search engine in the world. When you enter a query in Google's search box, it
looks at all of its content - which consists of web pages and other information
(such as images) - to find out which pages are the most relevant to your
search. It then provides these results so that you can easily find what you're
looking for.
- Discovery:
The search engine finds new and updated pages by analyzing XML sitemaps
and following links from other sites it knows.
- Crawling:
After crawling a page, Google passes all the information it's discovered
to its indexing processes.
- Indexing:
This process analyzes content, renders pages, and determines if they
should be indexed among other things.
How to check if Google has
indexed your website?
Google Search Console (formerly known as
Google Webmaster Tools) is a free service by Google that helps you with Search
Engine Optimization (SEO) of your website. You can go to the
"Coverage" report under "Index" if you're signed up for
Google Search Console and have access to your website's account.
- Valid:
These pages have been indexed successfully.
- Valid with warnings: Although these pages were indexed, there are
some issues that you may wish to investigate.
- Excluded:
These pages were not indexed by Google due to clear signals that they
should not be indexed.
- Error:
Google was unable to index these pages for some reason.
To check if a specific page was
indexed, simply type in the URL you want to check into Google's Webmaster
Tools. If it wasn't indexed, then an error will be returned that reads
"The URL does not exist or has not been crawled."
Check the URL’s cache
Check to see if the page you want is
cached in Google. If it is, try to find more information about the cache
version by clicking the cache: https://example.com
How to get Google to index your website
quickly
Create an XML sitemap
An XML sitemap is a list of pages in a
website. It helps search engines like Google to crawl the site more
efficiently. Creating an XML sitemap is easy, and there are tools available
online to generate one from a website's index page.
Use internal links
Internal links are the links from one page
of your website to another page. By linking your pages together, you are
telling Google that your site is comprehensively organized and this will help
to get Googlebot to crawl through your entire site. If you need a brand new web
page to be crawled especially fast, hyperlink to it from one in every of your
top-performing pages when you consider that Google recrawls those kinds of
pages greater often.
Create unique, Valuable content
If you want to create an effective content
strategy for your website, start by creating content that is unique and
valuable. Google is constantly changing their algorithms and one of the most
recent updates was made to help search engines find websites that are providing
unique, valuable content. It is better to avoid creating pages with little
content or with the same content as other pages on your site.
Get rid of low-quality pages
Many sites struggle with low-quality
content, for example when it comes to duplicate content or thin affiliate pages
that don't add any value. In order to improve your site's SEO, you'll want to
get rid of these because they'll prevent Google from crawling your most
important pages and won't provide any value to your users.
Check your robots.txt file
Robots.txt is a text file placed on your
website for search engines to follow as a set of instructions about which parts
of your site should be crawled or not. Having this file will ensure that you
can have full control over the content and links being indexed by search
engines. It prevents Googlebot from crawling the folder if this robots.txt file
is present. Consequently, all other crawlers are able to access the whole site
freely.
Set up canonical tags correctly
While the web is a great place to share
content, it can also be a source of frustration for website owners. You want
Google to index your site's pages and serve your users well, but if there are
multiple URLs out there that all point to the same content, they may not
distinguish between them in search results.
In SEO, there is an important tag that
helps you identify duplicate and similar content under multiple URLs. This tag
is known as Canonical Tags. This tag is used to tell the search engines which
version of the page should be indexed and displayed in search results.
Manually publish your URLs to Google
Search Console
Google Search Console (formerly known as
Webmaster Tools) is a free service by Google that helps you monitor and search
console manage your website. You can use it to see how Google views your site,
get insights about its performance and health, set up crawling, monitoring and
maintenance for your site.
Submit publish via Google My Business
Google My Business is a free and easy way
for you to share important information about your business with Google users
searching on Google or Google Maps. Adding and updating information on Google
My Business helps people find your business when they search on Google.
Build backlinks
If you want Google to find your website,
then you need other websites to link to yours. Backlinks are the second most
important factor in SEO. There are two types of backlinks - Do-follow and
No-follow. The former means that the link is followed by Google and will pass
on the value to your site, whereas the latter does not pass on any value to
your site but still helps you rank higher. There are many different ways to get
backlinks. One of the best ways is guest posting on blogs and forums in your
niche.
Conclusion
For many businesses, having a
well-designed website is essential to their success. However, for a lot of
reasons, it can be difficult for Google to index your website. This means that
your website might not be as searchable as you would like, which can be quite
problematic. This is because Google is the most popular search engine in the
world, with more than 2 billion searches per day. With that kind of traffic,
you can see why your website's search engine optimization (SEO) is so
important.
That's why we've put together this blog
post to give you some tips and tricks on how to index your website properly by
Google. Also, don’t overlook tuning your SEO ratings the usage of Google
Analytics. For more details about to grow your business in 2022, check out ZINAVO.
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