We think of Google Analytics right away when we think of free website analytics tools. Because of many reasons, some of which I will discuss in this blog post, Microsoft Clarity may take some time to replace Google Analytics as the best free website analytics tool. You can use the software to improve the interaction between your website and its visitors.
We feel compelled to compare two of the world's largest tech companies'
digital toolkits to find out which one will give us the best results.
A Microsoft clarity app facilitates the tracing and resolution of website
and app issues by acting as a website or app analytic. The program is
completely free to download and very useful. Measuring traffic KPIs and user
experience is a key function of the tool. Since it is a newly-launched product,
some of its features are unique.
The Google Analytics app helps to trace and resolve issues with websites
and apps. Additionally, it is free and offers a variety of features. In
addition to measuring traffic and economic KPIs, it is a leading analytical
application. In my opinion, this is the main feature that makes Google
Analytics stand out.
What is Microsoft
Clarity?
Microsoft Clarity is a free software tool that offers features such as
replays and heatmaps that allow you to see how users navigate your site.
By using the tool, users can uncover hidden risks, identify new business
opportunities, and gain insights into data. By making data representations
visual, the software facilitates the creation, sharing, and interpretation of
data. Additionally to the heat maps that visualize user clicks and movements on
your website, Microsoft Clarity
provides a session replay feature that lets you see exactly how users interact
with your site. You will not find these features in Google Analytics.
What is Google
Analytics?
The Google
Analytics app is a website and app analytical tool that helps you track and
resolve issues. It is also free and has numerous features. In addition to
measuring traffic and economic KPIs, it is one of the leading analytic
applications. This is really the best thing about Google Analytics.
It offers a better user experience, as it provides information such as
bounce rates, which shows how many users leave a page after viewing one, and
conversation rates, which shows how many users visit multiple pages. As a
result, it understands the situation better.
Main Differences between
Microsoft Clarity and Google Analytics
- The Microsoft Clarity app was launched recently, while Google Analytics has been around for a long time.
- Microsoft Clarity is primarily a tool for measuring user experience, whereas Google Analytics is a tool for measuring traffic.
- Google Analytics is more popular, but Microsoft Clarity has fewer users.
- Google Analytics can measure economic KPIs as well as traffic KPIs, whereas Microsoft Clarity can only measure traffic KPIs.
- User experience charts are better in Microsoft Clarity, while Google Analytics is focused more on traffic measurement than on experience charts.
- Google Analytics does not have the feature of session playback, whereas Microsoft Clarity does.
- Heat maps are available in Microsoft Clarity, but they are no longer available in Google Analytics.
- Google Analytics measures bounce rate and conversion rate but Microsoft Clarity does not.
Final:
Google Analytics and Microsoft Clarity both give you a detailed overview
of how users interact with your site and how many are coming to it. By
segmenting and targeting your audience, you will be able to tailor your website
to meet their needs.
No matter which tool you use, you should determine your goal first. What
you need to enhance, and the second one is what the tool is telling you
approximately your goal. Then you make a decision to do so to enhance matters
to your website. For more details about to grow your business in 2022, check
out ZINAVO.
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